Sharing With You, My Internet Marketing Tips and Advice

This article is not for everyone. If you have tons of cash to spend hiring an SEO Keyword Analyst, don’t waste your time here. This is a down-in-the-trenches guide to doing your own keyword research that will help revolutionize your AdWords or other pay-per-click campaigns. If you’d like to save a lot of money and don’t mind spending an hour or two, this is just what you need.

Ready to roll up your sleeves? Good!

Step 1: Grab a pad and pen and let’s get busy. First, write down what your website is about. I know it sounds too simple but trust me – the basics you find here make all the difference later!

Step 2: Now circle any words that you think people are typing into search engines to find what your site offers.

Step 3: OK – Now let’s use Google’s AdWords keyword tool to see what people are REALLY searching for. Go to https://adwords.google.com/select/KeywordToolExternal and type in one of your circled words. Does it come up? Is it singular or plural? Do you see any similar words above the one you typed in that will also work? If so, write them down. Also check out the “Additional Keywords to Consider” section at the bottom of the page.

Step 4: Find out what Google thinks your keywords should be for any given web-page. Just click on the “Site-Related Keywords” tab of that same Google AdWords web page and enter your URL. If the keywords you selected earlier are not at the top, consider either changing your page text or redefining what your keywords should be.

Here’s a sanity check. Take that sheet of paper you started with and review what you wrote. This should be your ‘baseline of vision.’

Step 5: Keep the AdWords tool open and also open a new browser window. Go to Google and type in any one of your keywords or keyword phrases. When the results come up, check the number of matches found. This is your competition.

Step 6: Let’s go back to the AdWords tool. Try to find some good specific “keyword phrases” – Not just single keywords. Here’s what I mean… Let’s say you have a page that deals with flower delivery. Instead of “flowers”, which has 233,000,000 competing pages on Google, try “send flowers”, which has 1/10th the number of competing pages. Better yet, think like people speak (I.E./ I’m sending flowers to…) As it turns out, a lot more people are searching for “sending flowers” than are searching “send flowers” and there’s a lot less competition!

Recap: So what’s the final score? Seven times less competition with even more people searching? This is a HUGE advantage. I’d say we have a winner. You can – and should – do that for every keyword or phrase you plan to go after, especially if you ever pay-per-click.

If you decide to dig deeper and want to get in some good “spying and ethical stealing” of your competition’s best keywords, search Google for keyword tools. There are a ton of them out there. I use a program called Keyword Elite. It was developed by SEO Guru Brad Callen, (http://www.KeywordEliteWeb.com ). He’s the same guy that developed the ever-famous SEO Elite – http://www.SeoEliteWeb.com

Best of luck!

Former Information Technology manager for Harvard University, Mike Small, is the founder of free SEO resource http://www.SEOpartner.com and author of numerous search engine optimization books and whitepapers including the SEO Answer Book, available at http://www.SeoAnswerBook.net

Article Source: Can 6 Simple Steps Really Reinvent Your Pay-Per-Click? Yes!

Do you desire to make more money? Do you hope to turn that computer you spent so much money on into a cash cow? Well it is possible. It won’t happen overnight but with time and hard work you’ll soon be working from home when you choose.

Do you currently have a website? Do you wonder why it isn’t making you any money? You keep posting great content, wonderful writing samples and articles but still your balance is zero. Well perhaps you want to expand your horizons. By signing up for pay per click affiliate sites you can soon see cash going into your account simply through maintaining your site.

One of the most popular Pay per click programs is Google AdSense. Google AdSense will take care of the advertising for you. If you sign up, your site will have new advertisements and banner places in the open spaces. When anyone visits your site and clicks on one of the ads, you get a referral defrayment. Again, Google takes care of the ad placement allowing you to concentrate on increasing the traffic to your site.

Joining a scheme such as Google AdSense is an adept idea. They will help to promote your site and advise you on how to increase your traffic.

If you have been maintaining your website for a while, you probably know that one of the best ways to attract traffic is by the use of keywords. The right keywords will have them flocking to your site. The wrong words will have them running in droves. Sites such as Google AdSense can help with this as well.

They operate Google ad words. This will aid maximize the key word usage and help get the correct one for the most traffic. Google performs charge for this service so you need to be sure it is worth it before you purchase. You don’t want all of your benefits ate up through the ad words scheme.

When you sign up for Google AdSense, you can be assured that page appropriate ads will be places on your webpage. When you have a pet care site then things related to that topic will be placed. Obscure and ads that have nothing to do with your page are not plausibly to impress your reader or increase your earnings.

Google AdSense is only one example of search engines that offer a pay per click money making service. There are hundreds of others. One of the most notable is Yahoo publisher. It functions in much the same way as Google AdSense and offers a similar fashion of service. Which one you choose will largely depend on you. When you have various sites, you could try both schemes. See which one is more adept and go with that one.

If you have a several web pages that just seem to be doing nothing, then look into a pay per click program. Sites such as Google AdSense and yahoo publisher will do most of the severe work for you. They will place the ads and decide which ads will be best for your site. This will leave you time to do the most important thing; increase your site traffic and eventually your ad revenue. If you have websites, look into pay per click. The service is free so you have nothing to loose.

Uchenna Ani-Okoye is an internet marketing advisor Sign Up Now and Receive Our FREE Make Money Online E-Course At: Free Affiliate Programs

Article Source: Affiliate Trading And Pay Per Click

Pay Per Click advertising, more commonly known as PPC advertising, can be very tricky. Not knowing what you are doing can result in you wasting a lot of money and not getting any results. When you first start making use of pay per click advertising, you could easily spend a fortune learning the ropes through trial and error. The following are ten things you should remember about PPC advertising that could quite possibly save you a great deal of frustration and money.

1- A good landing page is of the utmost importance to the bottom line of your business. Create landing pages for each of your pay per click campaigns, and specify on each one just what it is you are offering the customer.

2- Constantly experiment with your pay per click advertisements in order to find out what the best arrangement of keywords is. Alter your wordings and take note of the click-through rates for each alteration as well as the conversion rates. This way you will eventually find the most effective combination and arrangement of keywords to use.

3- Always include a call to action in your pay per click campaign. Some examples include ‘start now’ or ‘click here’. Such calls to action may galvanize viewers into clicking through to your website instead of simply skipping over your advertisement and going on to someone else’s website.

4- Monitor your pay per click campaigns carefully. A few pay per click providers will suspend pay per click advertisements that they believe are not making an impression on viewers and are proving to be ineffective. So if you find that your advertising campaign is not doing well, then you should make changes to it immediately to prevent it from being pulled from the results page.

5- Do not include any trademarked names or phrases. Words such as ‘Ebay’ and ‘Amazon’ are copyrighted and you could find yourself in trouble with some of the major pay per click providers if you use such words. You could even face legal action for doing so.

6- Always balance your traffic volume with your conversion rates. Stating that your product is free may bring high traffic volume, but most of those will not be serious buyers. If you do not advertise free products, however, your traffic volumes are likely to be lower but your conversion rate will be higher as more visitors will be serious buyers.

7- Find good locations for your pay per click advertisements. Many pay per click programs allow you to select the locations of your advertisements, and you should place them according to the traffic volumes and conversion rates received at various locations.

8- When bidding for keywords with pay per click providers, you should aim to be the highest bidder or among the highest bidders. This is because having an advertisement on the first page of results brings much greater impression-to-click conversion rates than on pages behind the first. The PPC provider compounds this effect by positioning your advertisement after multiplying your bid by the click-thru rate.

9- You should avoid the first three positions, as these are the positions subject to the most ‘test’ clicks and accidental clicks. These are simply a waste of time and money and do not represent interested traffic from your target audience.

10- Experiment with various landing pages in order to find out which one has the best conversion rate. If a landing page does not have a good conversion, you should design a different one and compare the two to see which one is better. Repeating this process will eventually refine your landing page to the best that you can have.

Keeping in mind these 10 points will help you maximize your PPC advertising endeavors.

Seomul Evans is a senior Search Engine Marketing Services specializing in MetaSearch Engines and SEO marketing articles .

Article Source: Ten Things To Take Note Of About Pay Per Click Advertising